Want to S.H.I.E.L.D. people? Drive an Acura
Lately, Acura and Marvel Entertainment, LLC announced on April the details of their promotional campaign for the blockbuster film THOR. In the luxury automaker's first partnership with a major motion picture, Acura has a pivotal role in THOR as the official vehicle of S.H.I.E.L.D.
What’s the S.H.I.E.L.D. again? The Strategic Homeland Intervention, Enforcement and Logistics Division needed strong car personalities because there is the worldwide peace-keeping organization of the Marvel Comics Universe. Therefore, Throughout THOR, S.H.I.E.L.D. agents drive various Acura vehicles, including the SUVs MDX and ZDX, the sedans RL and TL models.
THOR, directed by Kenneth Branagh, from a screenplay by Ashley Edward Miller, Zack Stentz and Don Payne and a story by J. Michael Straczynski and Mark Protosevich, is released by Paramount Pictures since May 6, 2011. Acura kicked off its partnership with Marvel on March 14, 2011, at C2E2, Chicago's Comic & Entertainment Expo, with S.H.I.E.L.D. recruitment booths where recruits were able to take a picture and receive their S.H.I.E.L.D. ID badge.
Acura's interactive website for THOR, http://www.joinshield.com/, serves as the hub of the national advertising campaign and allows fans to immerse themselves in the world of THOR as actual S.H.I.E.L.D. agents. Users can receive their official ID badge, post it on Facebook and climb the ranks within the organization by completing assigned case files to earn the chance to win rewards like movie tickets, iPad® 2 tablet computers, LiveScribe "smart pens" or the grand prize of an exclusive evasive-driving experience. Fans can also build their own virtual S.H.I.E.L.D. vehicle with over-the-top features to aid in their online adventure.
Check out THOR Trailers:
Contact us to get more information about the new 2011 Acura Vehicles.
Source: AcuraNews
